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St. Vincent's Birmingham can be overwhelming for first time patients and visitors. Contributing to the complexity of the campus is more than two million square feet of space, multiple parking garages, several entry points and connectivity between many of the buildings.
Working closely with operations, administration, marketing and facilities, we were tasked with designing and implementing an effective interior wayfinding and identification system focused clearly on improving the patient and visitor experience.
Based on project scope and capital limitations, we determined that there was a need for project phasing. In order to create the most impact, our analysis pointed to a logical Phase 1 to focus on what starts as the second floor in the main hospital but connects all buildings on campus. Our initial goal for Phase 1 included directing the patient and visitor audience to the second floor and them moving them horizontally to the correct building, elevator bank and department.
In order to further reinforce the importance of space that connects all campus buildings, we designated the corridors on this floor “St. Vincent's Way” and associated these spaces with the color purple. Phase 1 implementation consisted of changing all wayfinding signage within the designated “St. Vincent's Way” corridors.
As part of Phase 1 development, we also assessed needs associated with the wayfinding and identification master plan. A critical part of the master plan development process is terminology development and refinement. Although just terms associated with Phase 1 implementation were critical, we reviewed and created a new wayfinding and identification terminology list for the campus that the patient and visitor audience can easily understand.
Due to the size and complexity of the campus, we suggested supplementing the static signage and wayfinding system with other tools. This included the development of a new visitor guide and information available through scanning QR codes at entrances and elevator banks. Information provided through these supplemental tools includes campus orientation, elevator bank listings and point to point directions.